Interaction Design

Case Study Digital Services

A Fortune 50 wireless provider uses our Digital Services solution model to develop a new augmented reality gaming platform.  

SITUATION 

Our client required a partner who could provide the right solution to support their initiatives to create an automated, service-based platform for virtual and augmented reality experiences designed for the gaming industry. The platform needed to be compatible with various types of real-world media. Prior to engaging our consulting services team, the client was struggling to find resources with quality gaming experience, resulting in slow progress on the project.  

SOLUTION  

Our flexible solution adapted our standard delivery model to fit the needs of this unique project. Our local account manager and technical director began by immersing themselves in the gaming and 3D graphics community at a five day conference. Using their knowledge of the community they implemented a sourcing strategy that included the following customized activities for our delivery personnel: 1) attendance of unique gaming and VR career fairs; and 2) joining applicable niche technology/gaming forums; and 3) in-person networking and social initiatives.  

By integrating our staff within the community, we refined our existing graphics engine and gaming development knowledge, which improved our ability to assess the quality of candidates interested in working on this project. To add value for our customer, our team designed and co-developed training, workshops, development classes, and industry partnerships.  

We also developed and managed a skills testing program unique to each skill set requirement. Some examples of this program were tests created specifically for graphics engineers and computer vision engineers. Skill sets we provided in support of this project included:  

  • 3D Modeling  
  • Business Analysis  
  • Visual Designers  
  • Computer Vision Engineers 

Project completed on time and within budget 

RESULT  

The experience design group delivers optimized user experiences across the journey to customers based on their individual usage history and current state of usage, which enables customers to select specific activities to self-manage their accounts. The approach simultaneously delivered effective products while creating an in-house studio, processes and strategy that were ultimately transitioned in-house to the customer to support various applications and digital experience initiatives.