Because staffing firms are competing for the same pool of limited resources, standing out from competitors in non-traditional ways will be a key for success in 2020.
In a talent market with an increasingly low unemployment rate (3.6% as of February 2020) and stiff competition, talent acquisition in 2020 will be a challenge for some. Staffing firms will begin to look beyond their traditional pool of resources and adapt their hiring techniques to highlight their value-adds. Because firms are competing for the same pool of limited resources, standing out from competitors in non-traditional ways will be a key for success in 2020.
Recognizing workforce trends and adapting hiring styles to stay relevant
In 2020, the modern workforce expects more when choosing a potential employer. Staffing firms need to adopt recruiting styles that educate candidates on how their firm delivers on these expectations and help clients understand how these trends impact their ability to attract the best candidates.
Diversity and Inclusion Plans
- Any diligent business today should have some type of policy on diversity and inclusion in the workplace. Many employers are committing to plans by educating their leaders, documenting hiring practices, responding to employees’concerns and ensuring that work spaces are physically accessible and ADA compliant. Whether it is rules and reminders placed throughout the office, mandatory training on best practices or a full roll out of updated guidelines, diversity plans must be implemented in your office for 2020.
- A company’s culture is crucial to retaining a productive, engaged workforce. Employees want set, clear expectations and seek management that fosters individual and team growth. According to LinkedIn’s Workforce Learning Report, 93% of employees reported that they would stay at a company longer if it invested in their careers. An employee’s ability to have a sense of upward movement in their careers is critical if company’s want to retain talent.
- How a company treats you before and on your first day speaks volumes to how the rest of your time at that company will be. Onboarding can be a key differentiator in helping an employee decided to stay (or not stay) in a job. Companies are replacing traditional onboarding approaches with digital platforms that are easy to use, personalized and responsive.
- Wellness offerings might not seem like a new trend, but the enhancement of basic healthcare benefits is a top priority for those in the modern workforce. Companies have expanded on maternity/paternity leave, adding fitness programs with rewards to basic plans as well as rewards for hitting personal and financial goals.
- Both companies and workers are capitalizing on moving to cities that have a lower cost of living in order to take advantage of new business and job opportunities. For 2020, cities that may see a continued increase in new business and job seekers include Austin, TX; Charlotte, NC; Raleigh-Durham, NC; Pittsburgh, PA and Portland, OR.
Work from anywhere
- Forty percent of millennials, who now make up the largest generation in today’s workforce, report that flexibility to work remotely is a priority when evaluating job opportunities. Several Fortune 500 companies have been taking note and are boasting a significant number of remote work roles in 2020. With a limited number of people in the job market, companies have to do whatever they can to attract the best talent, including adapting their old-school ways of hiring to meet today’s contemporary workforce demands.
With a limited number of people in the job market, companies have to do whatever they can to attract the best talent, including adapting their old-school ways of hiring to meet today’s contemporary workforce demands.