Marketing and Communications Director

Job#: 1349480

Job Description:

OVERVIEW:

Apex Systems is looking for a Marketing & Communications Director with one of our clients that is an up-and-coming government consulting firm based out of Arlington, VA. The Director is responsible for the developing and implementing of strategic marketing plans and communication strategies to promote a company’s products or services. They oversee the marketing and communication team, manage budgets, track, and analyze marketing performance, and collaborate with other departments to ensure brand consistency and customer satisfaction.

*If you or someone you know is interested in learning more, please email an up-to-date resume to Anna Susie at [email protected]

RESPONSIBILITIES:

•  Develop and implement marketing strategies
•  Work with marketing team to create and execute marketing campaigns, including social media, email marketing, advertising, and other promotions
•  Set goals, identify target audiences, and determine the best channels for reaching them
•  Manage budgets by allocating and managing the marketing budget, ensuring that funds are used effectively and efficiently
•  Monitor spending and adjust strategies as needed to stay within budget
•  Lead the marketing and communication strategy
•  Strategize, implement, and oversee all initiatives pertaining to the brand, communications, and culture
•  Continue to build and develop the company’s in-house brand, communications, and culture teams while identifying and engaging external vendors to support the department’s objectives
•  Manage and enhance the company brand, reputation, and positioning in the market and develop and implement initiatives to reinforce company values and foster employee engagement and retention
•  Oversee all external and internal communications, ensuring consistency and alignment with the companies mission, vision, and values
•  Analyze marketing performance by regularly reviewing marketing metrics to measure the effectiveness of company campaigns
•  Analyze data, identify trends, and make recommendations for improvement
•  Collaborate with other departments such as the company’s executive leadership team, sales, operations, and delivery team, to ensure that marketing efforts are aligned with the overall goals of the company
•  Communicate regularly with other teams to ensure everyone is on the same page
•  Other duties as assigned

QUALIFICATIONS:

• At least 7-10 years of experience in marketing and communications, with a track record of success in developing and executing marketing campaigns
• Strong leadership and management skills, with experience managing a team of marketing and communications professionals
• Excellent verbal and written communication skills, with the ability to create compelling content for various audiences and channels
• Obtain strong analytical skills, with the ability to track and analyze marketing performance data to make informed decisions
• Proficiency in marketing automation tools, CRM software, social media platforms, and other digital marketing tools
• Strong project management skills, with the ability to manage multiple projects and priorities simultaneously
• Knowledge of industry trends and best practices, with the ability to adapt to changing technologies and market conditions
• Experience with Brand and Graphic Design management

PREFERRED QUALIFICATIONS:

• Experience in Government Contracting industry
• Master’s degree in marketing, communications, or related field
• Strong experience in branding and digital marketing
• Strong cross-functional collaboration
• Fluency in Spanish

EDUCATION:

• Bachelors degree in marketing, communications, or a related field

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or 844-463-6178.