Job#: 3039610

Job Description:

The Marketing Automation Specialist is responsible for developing, activating and optimizing automation processes, analytics and technology stack assets to support the marketing team and ensure the achievement of desired KPIs.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Advances campaign automation routines, analytical views, dashboards, and assets on the marketing automation stack.
• Optimizes the marketing automation stack and sales CRM connectivity by driving new insights, data sets, views and trigger activities.
• Technical subject matter expert of the sales CRM campaign and integrated marketing automation environments.
• Partners with sales CRM administrators to build appropriate applications and views for maximum visibility of marketing activities and returns.
• Works as partner and liaison to provide guidance to partner agencies, internal analytical units, and marketing managers so as to optimize content for the following:
  • Email
  • Landing pages
  • Onsite and offsite content
  • Sales environments; Customer Relationship Management (CRM)
• Focuses on key areas for improvement in analytical outcomes as it relates to pixel/tag and tracking environments.
• Involved in use-case testing new technologies, apps to seek applicability for the business.
• Consults on optimal user experience and customer journey maps to guide the build of the campaign/process.
• Seeks to understand website organic value and optimize paths to purchase.
• Works with other marketing automation stack members to serve in capacity as lead marketing data steward.
• Regularly provides insights and dashboard views to drive learnings and increasing pull-thru of marketing qualified leads.
• Works with marketing managers and other marketing automation stack members to identify positive trends, gaps and benchmarking to gauge success.
• Focuses on advanced digital functions of the marketing automation stack such as:
  • Tracking activities
  • Content optimization
  • UX and A/B testing
  • Workflow automations
• Dynamic knowledge of market developments and changes.
• Works with other business units and external partners to activate new approaches and applications to traditional campaign management on the marketing automation stack.
• Aids in maintaining operational structures and processes in the marketing automation stack.

 MINIMUM REQUIRED EDUCATION, EXPERIENCE & KNOWLEDGE:

• 2+ years of experience in a similar role with focus on digital marketing and automation.
• Experience with Salesforce Marketing Cloud required.
• Bachelor’s degree or equivalent experience required.
• Excellent written and verbal communication skills.
• Proficient with MS Word, Excel, and PowerPoint, as well as, use of digitally-focused marketing analytics tools such as HubSpot, Salesforce.com, Google Analytics, BrightEdge, Tableau, Domo, Omniture, Marketo, etc.

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico.

Everforth Apex uses a virtual recruiter as part of the application process. Click here for more details. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at https://www.apexsystems.com/privacy-policy

Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Everforth Apex team member can provide.

Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228. Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.

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