Job#: 3040162

Job Description:

Our client is seeking a strategic, consumer-focused, and commercially minded leader to drive critical cross-functional initiatives at the intersection of consumer experience, commercial strategy, and direct-to-consumer commerce. This role will focus on defining and elevating consumer experiences and business processes that drive profitable growth and support the future evolution of the direct business.

The ideal candidate thrives in ambiguous environments, excels at partnering across multiple functions and aligning stakeholders around a shared vision, and can translate complex business challenges into clear executive-level recommendations and action plans.

The Senior Principal, Direct-to-Consumer Strategy & Growth Initiatives will lead high-priority initiatives that sit at the intersection of consumer experience, commercial strategy, merchandising, planning, and retail commerce. This leader will be responsible for evaluating emerging business opportunities, aligning success metrics, defining operating models and processes, and developing future growth strategies while guiding executive decision-making through clear business insights and recommendations.

This role requires a unique blend of strategy, commercial acumen, digital and physical retail expertise, and stakeholder leadership. Success will depend on the ability to navigate ambiguity, influence senior leaders, and drive alignment across multiple functions without direct authority.

• Lead high-priority, cross-functional business initiatives from concept through execution.
• Define project scope, success metrics, operating models, and strategic recommendations.
• Build alignment across cross-functional teams and executive stakeholders.
• Identify opportunities to enhance consumer experiences, improve business processes, and accelerate growth.
• Drive initiatives related to consumer engagement programs, product launch strategies, pre-order capabilities, and omnichannel commerce experiences.

• Prepare executive-ready presentations, business cases, and strategic recommendations.
• Distill complex analyses into compelling narratives and actionable insights.
• Drive executive alignment through effective storytelling and concise communication.
• Present recommendations to senior leaders and key decision-makers.

• Partner with leaders across Merchandising, Planning, Marketing, Digital Commerce, Consumer Insights, Strategy, and Retail functions.
• Identify and engage the right stakeholders to accelerate decision-making and execution.
• Influence outcomes without formal authority through strong relationship-building and business credibility.

• Bachelor's degree or equivalent combination of education and experience.
• 10+ years of experience in strategy, merchandising, planning, marketplace, digital commerce, retail, or related business functions.
• Demonstrated success leading large-scale, cross-functional initiatives within highly matrixed organizations.
• Strong experience navigating ambiguity and creating clarity in evolving business environments.
• Proven ability to influence executive stakeholders and drive organizational alignment.
• Strong analytical and financial acumen with experience evaluating business performance, assortment strategies, and growth opportunities.
• Exceptional written, verbal, and presentation communication skills.
• Advanced presentation development skills, including executive-level storytelling and Keynote or PowerPoint proficiency.
• Experience developing executive-level presentations and strategic recommendations.

• Experience within a leading consumer products, retail, or direct-to-consumer organization.
• Background in Direct-to-Consumer, Marketplace, Merchandising, Planning, Retail Strategy, or Commercial Strategy.
• Experience defining new business capabilities, operating models, or strategic programs.
• Familiarity with digital commerce, consumer journeys, and omnichannel retail environments.
• Experience leading enterprise-wide transformation initiatives.
• MBA or advanced degree preferred.

Successful candidates will bring a blend of:

• Strategy consulting and business transformation experience.
• Merchandising and/or Planning expertise.
• Direct-to-consumer, marketplace, or retail commerce experience.
• Strong executive presence and storytelling ability.
• Ability to influence across complex organizations.
• Comfort operating with limited direction and incomplete information.
• Commercial and financial thinking balanced with consumer-centric decision-making.
• Strong stakeholder management skills and a demonstrated ability to drive alignment across diverse teams.

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico.

Everforth Apex uses a virtual recruiter as part of the application process. Click here for more details. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at https://www.apexsystems.com/privacy-policy

Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Everforth Apex team member can provide.

Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228. Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.

UnitedHealthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Apex Systems.