Job#: 3043279

Job Description:

Location: Menlo Park, California (Onsite)

As a Senior Demand Generation Manager, you will actively contribute to the global demand generation strategy and drive pipeline growth. You will own and execute campaigns that include account-based marketing, webinars, pay-per-click, social media, virtual events, hands-on workshops, email nurture, and lead generation to deliver tailored marketing messages. Your work will involve frequent testing and analysis to drive optimization. This role requires cross-functional collaboration with sales, product marketing, field teams, and the partner ecosystem. The ideal candidate will be creative, possess a collaborative work ethic, have strong attention to detail, and use data-driven decision making.

• Oversee the planning, execution, and optimization of campaigns to deliver on pipeline targets.
• Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, remarketing, virtual events, workshops, email marketing, content marketing, and paid advertising.
• Set key performance indicators, track engagement, and analyze attribution to ensure the success of integrated campaign activities, communicating results to sales and marketing teams.
• Develop multi-touch omnichannel nurture programs to engage prospects and move them through the funnel.
• Implement A/B testing methodologies to enhance the demand creation process and optimize performance.
• Design and develop account-based marketing plans to drive engagement and revenue within core accounts, working with Sales to create personalized plans.
• Leverage AI for campaign creation and pilot new channels and platforms to increase conversion rates.
• Oversee end-to-end execution of objectives from planning and execution to reporting, working closely with various internal and external stakeholders.

Education: A BA/BS in Marketing, Computers, or a related field is required.

Experience: A minimum of 5 years of experience developing and executing integrated marketing campaigns is necessary. A demonstrated track record of driving significant growth in demand and pipeline is also required. Additional experience includes program-managing large-scale webinars and virtual events, growing a database organically, and working with third-party developer publications.

Technical Skills: Extensive experience with a marketing tech stack is required, including Marketo, Salesforce, ON24, Bizzabo or other virtual event platforms, Mutiny, 6Sense, and Intellimize. Candidates must have an understanding of the observability and software audience. Excellent written communication skills for developing direct response copy are essential. An ability to learn new technologies, products, and systems is expected. Expertise in understanding data, telling stories, and executing across channels to create a customer-focused experience is required, along with experience in both traditional and digital channels.

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico.

Everforth Apex uses a virtual recruiter as part of the application process. Click here for more details. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at https://www.apexsystems.com/privacy-policy

Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Everforth Apex team member can provide.

Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228. Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.

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