A video game retailer and publisher revitalized their release process for partners selling products via their online marketplace.
SITUATION
Our client operates an online marketplace for independent game developers to present and sell their games. Recognizing the need for a stronger process in deploying these games, our client aimed to develop a strategy to refine their release management procedures. This enhancement was particularly targeted at providing support within the North American region, with an emphasis on the structured rollout of new gaming content. They turned to Everforth Apex to provide live support that would optimize coverage, manage demands, improve the validation process, and deliver strategic insights so developers could deploy their releases efficiently and without errors. Our goal extended to creating extensive training programs and resources to nurture a vibrant community of companies distributing games in the client's digital storefront.
Onboarded 329 Developers to the New Client Release Management Process Within One Quarter
Everforth Apex implemented a dynamic release management solution, merging expert talent, streamlined processes, and cutting-edge technology. By establishing a support team dedicated to fostering collaboration, we significantly enhanced operational efficiency. Our 'Buddy Check' system and protocols played a pivotal role in ensuring a thorough pre-launch review of the content and helped mitigate studio errors effectively. Additionally, we detected and rectified critical bugs and flaws in tools, facilitating smoother operations. Support for launching new self-publishing tools was provided to empower independent game studios. We leveraged Confluence and Jira for superior tracking and documentation, refining the game onboarding process and offering studios a clear roadmap to launch their game in our client’s store.
RESULTS
Our holistic approach to release management optimization has not only streamlined the process but also reduced correctable issues by 91%, significantly enhancing scalability and enriching the developer experience. Within a single quarter, we successfully assisted 329 studios in adopting the new client release management process. Our meticulous analysis uncovered over 100 issues across more than 250 build checks. Everforth Apex continues to uphold release store management operations, serving millions of client end-users with unwavering reliability.
