Prioritizing the Customer Experience
The Consumer Product Goods (CPG) industry is facing rapidly changing demands from consumers, as innovation and automation drive brands to rethink their go-to-market approaches. Enabling a digital experience complete with customized shopping suggestions and personalized offers will become the norm. CPG brands will need to harness the power of data analytics to provide a data-driven experience and build critical brand loyalty among their customers.
Build Operational Agility
Adapt quickly to rapidly changing consumer behavior by becoming more Agile, optimizing efficiency, minimizing waste, and prioritizing the customer.
Establish Direct to Consumer Model
Generate multiple revenue channels and establish brand loyalty by engaging a Direct to Consumer (DTC) marketplace and social channel sales.
Digitize Category Management
Partner with retailers to apply data-driven analytics to search performance and optimization, providing dynamic content to promote and suggest items.
Enhance Customer Engagement
Identify new and unique ways to target promotions and advertisements to the consumer, providing an experience customized to them through social media and personalized offers.
Enable Product Transparency
As blockchain technology advances to show consumers exactly where their food comes from, many CPG companies are making bold commitments overall sustainability goals.
Leadership
Kristen oversees Apex’s Food and Beverage industry segment and is responsible for engaging with our clients nationwide in the fields of IT, Project Management, Business Applications, Logistics and Supply Chain, and Cloud Computing.