A top video game publisher transitions their analytics team to a nearshore model to enhance performance and efficiency using our Data and Analytics capabilities.
SITUATION
Our client was seeking a strategic partner to help increase their data engineering and visualization bandwidth. They needed to transition their existing underperforming offshore team to a nearshore model, with the goal of improving the quality and efficiency of their player analytics data. Our Mexico Delivery Center (MDC) in Guadalajara was chosen because of our established nearshore delivery model and proven data analytics and gaming expertise.
SOLUTION
We leveraged our Data and Analytics team to meet our client’s requirements, fully scoping the project needs, identifying key initiatives, and building out a nearshore player analytics data pod in Mexico. Our solution provided a team of high caliber engineers and the increased overlap in schedules has helped foster stronger collaboration between the nearshore team and client stakeholders. Additionally, we implemented training and development initiatives for our nearshore team, working toward upskilling and certifying our team members in relevant client technologies.
Improved Program Output by 100%
RESULTS
Our nearshore player analytics data pod has provided the right mix of skill, cost savings, and increased collaboration, addressing our client’s primary pain points. They are making immediate contributions to the bottom line as real time player data is leveraged to better monetize titles, improving the overall output by 100% as compared with the prior offshore team. The scalable service has fostered high quality data output, while also providing the flexibility to deliver on executive projects and requests on the fly.
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