Digital Services

Digital Reimagined

Digital business transformation (DBX) is both an external and internal journey for your organization. DBX is powered by digital accelerators emphasizing customer delight, empowering employees, enabling agile mindsets, and enhancing innovation. We help to drive the vision that produces innovative, metric-driven products and experiences.

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Digital Reimagined


The world’s smartest and most successful brands are obsessed with optimizing the customer experience. At the same time, these organizations work to achieve business agility that creates a digital culture and drives innovative products and services to market faster and more cost-effectively than ever before.


A transformative journey creates design-infused, innovative, metric-driven, and user-focused organizations. Focusing on the key pillars of human-centered design thinking, the connected process that aligns product development, a collaborative culture with an emphasis on doing, and platform automation through digital tools drives the transformation.


Give your external and internal customers the best possible experiences and create solutions optimized and personalized for your users. DBX helps cost effectiveness, revenue generation and brand differentiation for your organization. Empathetic, human-centered experiences make loyal customers, and brand advocates.

Apex Advantage <span class="light">&nbsp;&nbsp;|&nbsp;&nbsp; David Muhammad, Director of Digital Solutions </span>
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Apex Advantage   |   David Muhammad, Director of Digital Solutions
Merging Culture Strategy and User Experience
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digital phone
Emerging Insights in Digital Innovation
Delivering Innovative Digital Transformation with Fewer Resources.
ArticleData and Analytics
podcast waves
Understanding the Customer Experience
Importance of understanding the customer experience in a digital transformation.
PodcastDigital Services
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Interaction Design
Digital services used to develop a new augmented reality gaming platform.  
Case StudyDigital Services
What our clients say
"Apex approached the engagement with a consultant mindset, rather than a contractor one. They asked “How can we help” rather than waiting for assigned tasks. They kept management apprised of status, communicated any issues, and asked questions to properly prioritize work."
Banking Technology Company


David Muhammad 
Director, Digital Services

David is a seasoned digital, innovation, experience design leader with an entrepreneurial mindset and strong creative, editorial, operations, and business development expertise, coupled with highly effective collaborative and interpersonal communications skills.